In 2021, Self Financial conducted a study that spelled good news for Target shoppers who were considering giving their homes a makeover — Target sells home decor for much less than its biggest competitors.
The study found that it costs an average of $2,438.80 to deck out an entire house — the research provided a room-by-room breakdown — when shopping at Target. Comparatively, it cost $2,585.53 at the next-cheapest store, Ikea.
No. 3 was Bed Bath & Beyond, for $3,495.38. At No. 5 AllModern, it was $7,328.00. A house full of hip stuff from No. 7 Crate & Barrel would cost $14,709.23. At the most expensive store in the survey, Pottery Barn, a house full of new decor cost an average of $17,712.46.
Tips: 30 Ways To Upgrade Your Home Without Blowing Your Budget