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Annagjid “Kee” Taylor makes a million dollars a year from posting on YouTube. She almost missed out by never starting.
Annagjid “Kee” Taylor
“I didn’t know much about YouTube in 2015,” says Taylor, a celebrity hair stylist. “I was on Instagram and had gotten popular with hair pictures and videos. And so many people would be in my comments saying ‘Do you have a YouTube?’ This was back when Instagram videos were only 15 seconds long.”
Taylor decided to give YouTube a try, and launched her channel Deeper Than Hair TV, a reference to Rick Ross’ 2009 album Deeper Than Rap. In seven years, she’s grown her channel to 1.32 million followers and generates an average of $92,000/month in payouts. Taking her craft online has helped her reach financial independence.
Here’s the advice she has for anyone curious about turning their online side hustle into a full-blown career.
Give People More of What They Want
Taylor was hesitant to embrace YouTube. It seemed as though longer videos would require divulging trade secrets and techniques the stylist had used to become an in-demand expert and land celebrity clients over the years.
“I was like, ‘I’m not getting a YouTube and sharing all my secrets with the world,’” she says. “It didn’t seem like a fit. I do silk presses all day. I don’t do enough styles where I felt like people would want to see me do the same thing over and over again.”
Then, a client of Taylor’s mentioned how posting to YouTube was how they paid their bills each month. “Her husband is a music video director. She told me that YouTube pays you to post. I was sold from that moment on.”
Taylor’s client was referring to the YouTube Partner Program, a monetization tool in which YouTube creators are paid a cut of ad revenue from the ads that run on their channel. Any account can sign up for the YouTube Partner Program, but to be approved you need 1,000 channel subscribers and at least 4,000 hours of total watch time on your channel in the last 12 months.
A Bumpy Start
Taylor grabbed her smartphone, filmed herself doing a client’s hair, and published her first video. The video immediately went viral – so viral, in fact, that YouTube …….