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Backstory: When Home Trade duped Sachin Tendulkar and Hrithik Roshan – CNBCTV18

The flip-of-the-century dotcom progress and bust hadvert its Justifiable share of cons. Amongst them was the rip-off involving House Tradverte, a brokerage masqueradverting as a monetary portal that emerged at a time in 2001 when In…….

The flip-of-the-century dotcom progress and bust hadvert its Justifiable share of cons. Amongst them was the rip-off involving House Tradverte, a brokerage masqueradverting as a monetary portal that emerged at a time in 2001 when Internet 1.0 was collapsing. In its configuration it was a Harshadvert Mehta-meet Ketan Parekh diddle, combining the securities buying and promoting of The earlier with the cooperative banks’ angle of the latter.

House Tradverte was launched by way of a Rs 20 crore, extreme-decibel, advertvertising advertising campaign that consists of celebrities like Sachin Tendulkar, Shah Rukh Khan, Malaika Arora and the then rising star — Hrithik Roshan. The message was a pretty blah “Life means extra”, however for A quick whereas, The agency’s emblem was plastered All by way of. The product or the service that the advertising campaign was making an try to promote Appeared to be a thriller and solely a lot later it dawned on People that it was principally simply ancompletely different brokerage agency.The founder and key decide working The start-up was Sanjay Agarwal, A particular person with a previous That Ought to have raised some regulatory eyebrows. Earlier than his entrepreneurial journey, Agarwal hadvert been CEO of Lloyd’s Brokerage, An factor of Lloyd’s Finance. Following A sharp decline Inside the Sensex in January 1997, the Securities and Tradverte Board of India (SEBI) served the agency a current-set off discover on suspicion it hadvert rigged prices. The investigation acquired here to the conclusion that Lloyd’s Brokerage was Responsible for The bizarre volatility however by then The agency hadvert purchased off 75 % stake to a Mauritius-based mostly agency and hadvert been rechristened Euro Asian Securities (EAS).

Regardless of The costs, the renamed entity escaped any critical censure and the promoters have been even allowed to Unloadvert half of their stake to The general public in A wierd IPO that noticed The agency itemizing on the Pune inventory exchange and its worth zooming. Later it emerged that a cabal of brokers, half of the infamous Ketan Sheth-led ring, hadvert tradverted the inventory between themselves thus artificially inflating its worth from round Rs 250 in November 1999 to Rs 850 by September 2000. By March 2002 it was Proper down to Rs 60.

Using these funds Collectively with extra from a Mauritian agency, EDTV, owned by Agarwal’s brcompletely different Dhananjay Agarwal, The agency capitalized on The latest mania by projecting itself as a dotcom enterprise. Its modus operandi although was straightforward: lure gullible buyers Attempting to Earn money Inside the markets and collect commissions from them. With the markets sliding, that quickly acquired here unstuck and Agarwal, the 35-yr-yr-previous founder from Kolkata who liked To embellish nattily, now fliped to speculative transactions, by convincing consumers to Pay money for authorities securities. Notably, Agarwal focused cooperative banks.

Inside months although, the operation …….

Source: https://www.cnbctv18.com/business/companies/backstory-when-home-trade-duped-sachin-tendulkar-and-hrithik-roshan-11465952.htm

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