Discord is starting to test a new Premium Memberships feature that will allow creators to monetize their servers. An initial pilot is going live today with around 10 creators who will pave the way for Discord’s 150 million monthly active users to pay to access a range of channels or servers and support creators.
Premium Memberships offer what a number of creators have already been experimenting with: a way to offer more content or access to community members. Discord communities will be able to create tiered perks, view analytics on member engagement, and lock channels or even entire servers to paying subscribers.
Discord’s new Premium Memberships include tiers for community servers.
“We see Discord becoming a home for more creators and communities through products like Premium Memberships,” explains Sumeet Vaidya, director of engineering at Discord, in an interview with The Verge. “By providing tools that let community creators earn money, more of them will run healthy engaged communities for longer periods of time.”
While Discord already has a number of integrations with Patreon, YouTube, Twitch, and other services that let subscribers on other platforms get special perks or privileges in Discord servers, Premium Memberships will be fully native to Discord. That means Discord also sets the terms of payments directly, and it has picked a 90 / 10 split with creators, allowing Discord communities to keep 90 percent of all revenue.
“We want to make sure that creators are able to make as much money as possible, while also making sure that if creators are successful Discord is also making some money which makes sure Discord is successful too,” says Vaidya. “This was the most favorable split we could think of, to make sure both parties are invested in the long run.”
It’s not clear how this revenue split will work if people subscribe on mobile, though. Apple and Google take a cut of subscriptions and in-app purchases like this, and right now Discord is only enabling this through its desktop and browser clients.
Creators will be able to set different membership levels.
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