Forbes has confirmed what the majority has long-suspected about YouTube’s king of virality – MrBeast (real name: Jimmy Donaldson) – with a staggering breakdown of his 2021 earnings. As previously hinted, the man’s making serious bank. Just how much money does MrBeast make in a given year? Based on the most recent figures, the young content pioneer from Kansas took home an unprecedented US$54 million (AU$75 million) last year alone.
That’s even more than vlogger-cum-professional boxer Jake Paul, who comes in at second place with US$45 million (AU$62.4 million) thanks to his extremely publicised bouts against retired MMA champions Ben Askren and Tyron Woodley; 10-year-old toy reviewer Ryan Koji, who vacates the top spot he occupied in 2020 for seventh place with US$27 million (AU$37.5 million); and even Jake’s older brother Logan Paul, despite facing off against the legendary Floyd Mayweather, who places ninth with US$18 million (AU$25 million).
“Thanks to that surge in views, his 2021 payday is almost double what last year’s #1 brought in,” explains the Forbes rich list’s rationale, referring to Koji’s revised ranking.
“Another attention-grabbing project from 2021: MrBeast Burger – an app and menu that lets fans order MrBeast-branded meals from 1,600 restaurants across the country that have partnered with him to fulfil the orders.”
“MrBeast handles the marketing, pushing the burgers at his nearly 90 million YouTube subscribers. He and the restaurants then split the profits from the orders. So far, the operation has sold five million sandwiches.”
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It goes without saying 2021 was a record year for the talented Mr Donaldon, kicking off the 12-month calendar period with 50 million subscribers to his channel, and finishing up with a remarkable 88 million. Currently ranked the 8th most subscribed channel on the entire platform and the 3rd largest in the United States, uniting wildly generous charity with his juvenile yet earnest brand of whimsy have – in the words of Bloomberg – been the key to cracking YouTube’s “secret code” for viral content. But as the adage goes, you’ve gotta spend money to make money.
While $75 million is undoubtedly more cold hard cash than most of us will ever touch, last year, an even more compelling question than, “How much money does MrBeast make in a year?” was answered: how much money does MrBeast spend in a year when it comes to his content?
During an interview with fellow YouTubers Colin & Samir, he offered the duo a rare behind-the-scenes look into his finances, which indicated the overarching strategy involved re-investing the revenue directly into what we click/see/hear/talk about around the watercooler. Donaldson’s …….