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How to Start an Instagram Blog – Startup.info

Instagram isn’t just a platform to show gorgeous (jealousy-provoking) lifestyle pics. It’s possible to start a blog and grow your brand and business on Instagram.

While Instagram doesn’t necessarily work …….

Instagram isn’t just a platform to show gorgeous (jealousy-provoking) lifestyle pics. It’s possible to start a blog and grow your brand and business on Instagram.

While Instagram doesn’t necessarily work for every type of business, it works for more than you might think: home decor, home renovations, food and beverage, travel, parenting, crafting, cooking, and fashion are common categories.

In the gig economy, there are also many Instagram bloggers producing great content about more surprising topics like money and finance, infertility, adoption, real estate trends, car repair, books, music, car repair, hunting, fishing, weight-lifting, and GPS devices.

Believe it or not, there are more men than women on Instagram. It’s 51.6% male to 48.4% female. And 69% of Instagram users are age 25 or older.

If you’re a blogger and you don’t have an Instagram account, you’re missing out. Over a billion people use Instagram every single month. If you’ve got a brand or business that you’re growing, start Instagram blogging now. And if you don’t currently have a blog up anywhere, you can get started now.

Here’s how to start an Instagram blog in 6 steps

1 Open an Instagram Account

Open an Instagram account now. It’s free. If you already have a personal account, open another one that’s specific to your Instagram blog. Make sure that you pick an effective username (should be relevant to your business) and make good use of the bio.

There isn’t a lot of space in the Instagram bio area, but you can put your website, contact info, or link to the last blog post if you’re publishing on your company’s blog or another blogging platform. Free tools to shorten links can be very helpful.

Depending on your business, it may make more sense to create an Instagram business account. If your brand isn’t deeply tied to a personal story, or may have multiple users, this option makes a lot of sense.

2 Stick to Your Niche

What’s your area of expertise or your niche? Is your business or personal blog all about different side hustles you try, like doing paid surveys for gift cards or driving for Uber Eats, then stay in your lane. Everything you share on your Instagram feed should be related to gigs, side hustles, and ways to make money. This includes Instagram stories, too.

If you write about DIY home plumbing hacks in one post, and then the best gender neutral baby clothes in another, that’s going to confuse or alienate your audience.

Instagram is crowded and noisy. It’s …….

Source: https://startup.info/how-to-start-an-instagram-blog/

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