When Cosimo sold the photo of an influencer’s armpit for $ 100 on OnlyFans, he realized that his intuition could really be a winner. A year ago he was sitting on a bench in a shopping center in Rome, he had an appointment. While waiting, scrolling through Instagram, she stumbles upon the post of a friend of hers who said she earned a six-figure figure working on a social network: Onlyfans. Cosimo picks up the phone, calls Andrea and makes him a proposal. Convert your business into a specialized agency for content dedicated to Onlyfans. Andrea accepts. “We made music video clips and managed the social media of various influencers. We now only work on this platform. We put ourselves body and soul ”. We do not find it hard to believe it. OnlyFans is a booming market, a prairie for marketing and social network experts. According to the platform, there are 2 million creators who publish content with some regularity and who have collectively earned 5 billion dollars since the beginning of the pandemic (even in Italy, payments are only in dollars).
For those unfamiliar with it, Onlyfans is basically a social network with a paywall, which allows anyone to sell photos and explicit content of themselves. Not necessarily porn. It can also be the detail of a foot, a belly, a hand. The mechanism is simple: you pay a subscription to follow a person, ranging from 0 to 50 dollars a month. But the offer varies and is very similar to what we are used to for online subscriptions: in addition to the monthly offer, there are also quarterly, half-yearly and annual offers. One more detail that helps to understand how this application works: OnlyFans was founded in 2016, is based in Great Britain, and has had a boom in popularity during the pandemic. All film productions – for adults and not – have been suspended and millions of lonely people have found themselves stuck at home. Thus, OnlyFans’ business exploded. Not only did those who were bored at home looking for more or less explicit content to pass the time, but many people found a new job by selling their image.
OnlyFans likes it because in a social universe where everything belongs to everyone, everything runs and you do not own anything, you can access exclusive content by paying. And the exceptionality is represented not so much by the bare breasts or the video porn, but rather by the satisfaction of a desire. An example? “There are so many who want to hear their name. Or receive a photo of an intimate detail on request. The feet are obviously the most requested details “. Cosimo Catapano tells us how …….