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Medical spas are seeing a boost in beauty procedures as people emerge from two pandemic years at home – CNBC

Goddess Brouette, 22, decided to receive lip treatment at Upkeep Medical Spa in Manhattan during the pandemic.

Source: Goddess Brouette

Goddess Brouette didn’t want to wait much longer. It was time to get her lips filled…….

Goddess Brouette, 22, decided to receive lip treatment at Upkeep Medical Spa in Manhattan during the pandemic.

Source: Goddess Brouette

Goddess Brouette didn’t want to wait much longer. It was time to get her lips filled.

After months of research, she decided last year to get a treatment at Upkeep on the Upper East Side of Manhattan that would make her lips more plump.

“I wanted my lips to be a more prominent part of my face and in photos,” said Brouette, who vlogged her experience on her YouTube channel. “[Lips are] something you just can’t ignore. So it’s always bothered me.”  

Brouette, a 22-year-old pharmaceutical marketer who also writes adult contemporary fiction, credits Covid-19 with helping her make the money to pay for the Juvederm lip fillers she’d been eyeing.

“The pandemic definitely gave me the ability to afford it,” she said. “So, why not spend money on something I’ve wanted for years?”

With Covid protocols relaxing and Americans emerging after two years at home, medical spas — or medspas — like Upkeep are looking to sustain a trend toward beauty procedures.

Medspas are operated by licensed medical professionals but often look and feel like boutique personal service. They service men and women alike and specialize in aesthetic services, such as laser hair removal and medical grade-skin therapies.

Medspas are seeing customers increasingly drop in for more robust treatment plans, according to industry experts, doubling up on face and body treatments in lieu of individual procedures or consultations.

Americans at all income levels saved more money during the pandemic, according to Moody’s Analytics estimates and government data, allowing some to invest in their beauty.

In 2021, the U.S. medical spa market was estimated at $4.8 billion, according to a report by market research firm ReportLinker. The U.S. currently accounts for 37.7% of the global medspa market, which is projected to reach $25.9 billion by 2026, according to the report.

The three most popular procedures at medspas all involve injections, according to The American Medical Spa Association. Those include:

  • Neuromodulators, used to soften facial muscle activity and reduce wrinkles, such as Botox,
  • Hyaluronic acid fillers, temporary skin fillers, such as Juvederm,
  • and microneedling, used to help with skin tightening and the removal of acne scars.

Alicia Bernal, manager of the Z-Center for Cosmetic Health in Sherman Oaks, California, said while many customers are looking for immediate rejuvenation as pandemic winds down, others are looking for long-lasting impact.

“People kind of want to look their best now that they’re getting out of Covid. So they want to treat their skin, and …….

Source: https://www.cnbc.com/2022/04/15/medical-spas-see-a-boost-in-beauty-procedures-after-covid-pandemic.html

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