An influencer recently went viral on TikTok after sharing that she takes issue with fellow creators who post content where they tell folks how “hard” their jobs are. Longtime social media influencer Dani Calleiro says that she knows from experience it isn’t, especially when compared to other vocations in a now-viral rant she posted on her TikTok account, @danicalleiro.
Calleiro has made a living out of sharing photos and videos and blogging about her life on the internet, while securing brand deals along the way. She’s active on Instagram, TikTok, and YouTube, and has secured hundreds of thousands of followers across all three of these platforms. Even though she isn’t in the mega millions club of social media numbers, Calleiro has stated that she’s earned quite a nice living for herself from her online following and that being an influencer is really not that difficult of a career.
psa to the influencers i keep seeing brag about their jobs
♬ original sound – Dani Calleiro
“I have seen two videos from two different influencers in the past week talking about how they’re really hard working, other people don’t wanna work as hard as them for example, or how being an influencer is such a difficult job that people don’t understand,” Calleiro says in the clip.
She explains that she has been an influencer since she was ten years old and had worked as a full-time influencer until May 2021. “I have never had another job, except I worked at H&M for like a month just to see what it was like,” the creator notes. “I consider myself very hardworking.”
Calleiro says that initially when she initially started gaining some success as an Influencer, she ended up developing a superiority complex. “I was very like, head up my ass, kind of influencer my whole life,” she recalls. “Like, ‘ugh my job is so hard. I’m so cool. I’m so hardworking. People with 9-5s are so much worse than me.’ I was like an asshole. And it’s how these people on the internet are coming across.”
“What I think that the issue is, is that number one: being an influencer is such a self-centered job, so all you have to do is think about yourself all the time,” she continues. “So you kind of get into your own little world, especially if you’re only friends with other influencers.”
Calleiro doubled down on her statement, arguing that—especially when stacked up against other jobs—influencers have no right decrying their chosen career path as hard.