The saying ‘you’ve got to spend money to make money’ could ring true when it comes to putting your house on the market; it may be the difference between getting a good price and getting a great price.
Having worked in marketing for 10 years before moving into the real estate industry, Ray White Dalkeith Claremont Sales Executive Laura Johns knows just how beneficial it can be to invest in marketing your property to get your desired outcome.
“Marketing a property for sale is essential to attract enquiries, offers and, ultimately, a strong sale price for your property,” she said. “However, marketing is a considerable expense and it is important to get it right from the start of the campaign.
“The launch phase is the most important time to gain traction and momentum.
“Methods such as property portals like realestate.com.au and Domain, signboards, direct marketing and print advertising all play an important role in spreading the word about your property and encourages healthy competition among buyers.
“In addition to this, we recommend social media, three-dimensional tours and videos to ensure you are covering all channels when promoting your property.”
Ms Johns said the increased popularity in three-dimensional tours was due to the COVID-19 pandemic and allowed buyers to have a tour of the property online and buy it sight unseen.
“They appeal to interstate and international buyers who cannot view the property in person and they safeguard us against lockdowns, as everyone has access to the property online,” she said. “These virtual tours are a marketing tool that we strongly recommend in 2022 as Western Australia faces uncertainty with the borders reopening.”
Some people are hesitant to market their home for different reasons such as not understanding a specific marketing tool or not wanting to spend money without knowing exactly what return they are going to get on their investment.
“Some marketing tools are easier to measure, for example we can track visitation and enquiry levels through the property portals, making this spend easier to justify,” Ms Johns said.
“Signboards are harder to measure because we cannot track enquiries and conversions, as people will walk or drive by the sign and then call the agent or attend the …….