AS more buyers look online first to check out homes for sale, a picture perfect home will grab their attention.
Realtors are putting a greater emphasis on making sure their listings stand out by investing in good photography.
Not only are good photographs an essential part of the marketing process to selling your home, but the photos also create a good first impressionCredit: Getty
Nice photography is not going to cost the seller anything extra, as the real estate agent will make a commission from selling the home.
That’s why it’s an added incentive to make sure marketing the listing will be a home run.
For sale by region
Depending on where you live in the US, real estate agents approach marketing your home differently.
Realtors are not only using professional home photos in their listings, but they’re going the extra mile by using 3D virtual tours or aerial drone shots to capture your home.
It’s a competitive market and with interest rates rising, a potential buyer is ready to snap up the best home on the market.
Home Jab, a company which specializes in real estate photography, found depending where you live agents will spend more.
- West: Agents are spending 9% more on photography than prior to the pandemic
- Northeast: Agents upped their spending by 7.5%
- Midwest: Realtors are spending 5.6% more on photography
The study found agents spent an average of $229 on photography for each listing.
Real estate agents in the West spent the most, with their average photography costs coming to $279 per listing order.
Photographs have become an essential part of the marketing process to selling a home because 79% of buyers use online resources to buy a home, according to the Zillow Group Consumer Housing Trends Report.
These photos are often the first thing buyers see when looking at homes online and create a first impression that will either encourage or discourage buyers to go to a showing.
According to the National Association of Realtors 2017 study, homes with one photo spent an average of 70 days on the market, but a home with 20 photos only spent 32 days on the market.
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