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The value of marketing ‘laws’ – Farm Progress

This morning all of us at the Ferguson house are exhausted. Yesterday we finished up marketing our most recent marketing school. It takes a ton of effort to make these…….

This morning all of us at the Ferguson house are exhausted. Yesterday we finished up marketing our most recent marketing school. It takes a ton of effort to make these go well and I get a bunch of help from my wife and daughter. Without them these schools would not go as smoothly.

Sell/buy marketing has been around longer than any other method of marketing. For that reason and that reason alone we know it is the proven method to being able to prosper ourselves in the cattle business. There is a little philosophy behind it, but it is firmly anchored on math. Math is fundamental, and it does not change.

Over my years of studying successful people and how our minds work I have discovered there are seven natural laws of the universe that sell/buy marketing is perfectly in harmony with. I share these seven laws on the first day of my schools.

One law is the Law of Relativity. Nothing is big or small until we compare it to something else, or to relate it to cattle marketing nothing is over-valued or under-valued until we compare it to something else. Another law is the Law of Cause and Effect. Money is the effect so if we want to make money we need to work on our cause. Both of these laws require us to have market literacy, and that we know how to do and understand the math.

During my school I used examples of profitable trades from all over the United States. I also throw in some trades that lose money. This is to illustrate that if we work within these seven universal laws and implement sell/buy properly we can prosper ourselves. It is also to show if we make decisions that go outside of these guidelines we can lose money.

Profit in any location

Here’s the neat deal about it. This takes away the idea that it will not work in a certain area. Our ability to make money is all based on if we go about doing things in a certain way. This means that people in the same area, with the same set of circumstances can make money, while their neighbors are losing money.

All that is required is a higher level of awareness, some new knowledge, and a better mental model and people can be very successful in the cattle business. Now I get it, many ranchers don’t believe they need this type of coaching. The best quarterbacks in the NFL have coaches, they have several. Are we as good at cattle marketing as they are a quarterbacking their team?

At the end of the school yesterday the …….

Source: https://www.farmprogress.com/marketing/value-marketing-laws

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