Categories
Make Money From Home

‘They Definitely Needed It’: Why This Summer Has Been So Crucial for the Film Industry – UVA Today

Q. Were theaters in danger because of the pandemic? How much did the movie industry need this sustained period of time of people returning to theaters?

A. They definitely needed it. I think there were pe…….

Q. Were theaters in danger because of the pandemic? How much did the movie industry need this sustained period of time of people returning to theaters?

A. They definitely needed it. I think there were people in the movie industry who were genuinely really worried – and these were worries that existed prior to the pandemic. There’s a lot of fear and discomfort in certain quarters of the movie industry with the rise of things like Netflix and Amazon Prime. These massive streaming companies are getting into the movie-making business. If Netflix had its way, it wouldn’t release any of their movies to theaters. I mean, they sometimes do, but it’s usually just to get awards consideration.

Tom Cruise is a great example of an old-fashioned person in the movie industry. He apparently really fought to keep the new “Top Gun” movie off streaming and demanded that the movie be released in theaters. And he was very much proven right.

To answer the question, I don’t think a lot of people in the movie industry saw it as a foregone conclusion that people were going to necessarily come back to theaters the way that they have in some of these cases.

Q. “The Gray Man” had a limited theater release on July 15 and then came available on Netflix a week later. How common is this trend? What is the strategy behind this kind of hybrid release?

A. That, specifically, is probably a Netflix thing. Their business model is based in subscriptions; it’s based on streams. So there’s not a lot of incentive for them to release movies in theaters.

To be considered for the Academy Awards, a movie has to be shown in the theaters. That rule is maybe one incentive for Netflix.

The other incentive for Netflix is word of mouth. “The Gray Man” – I’ve read some reviews of it, people think it’s pretty cool. And if you have a small handful of people – including critics – who have seen this movie on the big screen and have said, “Wow, this movie is pretty awesome,” that’s going to build a lot of buzz for when it’s released on Netflix.

Disney’s done some of that, too. They’ll have the movie out in theaters for a few weeks and then they’ll put it on Disney Plus, but you have to pay to watch it on Disney Plus.

People are just trying to figure out the best way to make money. For a lot of these companies, it is this combination of the theater-going element and the streaming element.

Q. In sports, …….

Source: https://news.virginia.edu/content/they-definitely-needed-it-why-summer-has-been-so-crucial-film-industry

Leave a Reply

Your email address will not be published.