4. Social Media
“People always underestimate social media—Instagram stories, now TikTok for sure—they are a great place to get serious about it all,” Vaynerchuk says. True story: Reader, I sold half my garage sale items to friends who reached out to me after I posted, just for fun, a tracking shot of my yard and snaps of favorite little tableaux I set up around my front lawn.
5. Set Your Intention for the Sale (Really)
One of Vaynerchuk’s top money-making experiences visiting garage sales occurred when he purchased a bundle of Playbills. “I bought a bunch of 1940s to 1980s playbills, like 3,000 of them, for $40, then I went on eBay and listed them individually. It was a time-suck, but it was a $40-to-thousands-of-dollars arbitrage,” he says. Vaynerchuk allows that he made the flip since he had a younger brother who was willing to put in the hours listing each Playbill. Garage sale-ing is “a time allocation game almost always. If you have patience, eBay is great, but most people have no time, which is why they are doing garage sales in the first place,” he days. “So are you trying to maximize dollars, or are you trying to maximize the speed at which you get the junk out? And it ebbs and flows. Some years you have more time and you use eBay, other years you want to travel a lot and you have one big garage sale and get rid of it all.”
6. Prepare to negotiate
“You should always be open to negotiate. The quickest way for someone to not buy something from you is to not leave any room for negotiation,” Vaynerchuk says. “The buyer always wants to negotiate a little bit.”
7. Don’t Get Too Fancy
“Don’t think that you are a premium thrift store on the Upper East Side,” Vaynerchuk says. “So yes, I want you to price more aggressively in the early hours, but some people think they have an antiques store, and write $30, $40, $50 individually, versus other places where you can get it for a dollar.” For more garage sale-ing tips, check out Vaynerchuk’s YouTube channel.
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