Steffanie Rogers is a mum of four who wears many hats.
She has a certificate in special needs education, a flair for styling and fashion and a passion for supporting small businesses.
When the social media app Instagram first launched, Steffanie decided to use it to share pictures of her life and growing family with her inner circle – little did she know, in just a few years she would have an entire community of people sharing in her journey.
“I’ve always been a creative person and got bored really easily when I was staying home with the kids – and after my son was born in 2012 I started on Instagram.
“I started a small business online when the app first started but I decided I didn’t like being a small business owner.”
Supporting small and shopping local
Steffanie realised one of her biggest passions was supporting other small businesses in Mandurah and posting content about the products that she used and loved.
“I’m a big supporter of shopping small and helping other mums and creating content for small businesses,” she said.
When her small corner of the internet started to grow, Steffanie found that an audience of thousands were engaging with and enjoying her content.
“I’m a hyperactive person at home – the internet gave me a bit more of a purpose and something to fill the day and gave me some other people to talk to.
“I hopped on it when it wasn’t a thing – there was no such thing as an influencer or content creator. I was doing it for the love of it, buying little kids things – I loved online shopping and supporting small businesses in Mandurah.
“With the kids I would go find a cute café for coffee and that was our adventure for the day.”
Steffanie began partnering with local businesses to create content, which started an additional income stream for her and her family.
“Especially when helping my family make money it’s nice, it’s nice to feel like I’m putting some good into the world.
“I’ve got four kids, Layla (12), Jameson (9), Lottie (7) and Pearl (3) and obviously they are my ‘why’.
“They’re why I get up in the morning and want to do well by leading by example, …….