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This Family-Owned Coffee House Is Brewing Community in Willcox, Arizona – GOBankingRates

This spring, GOBankingRates is continuing its annual trad…….

This spring, GOBankingRates is continuing its annual tradition of the Small Business Spotlight by featuring small businesses that have been nominated by our readers. We hope to shed light on inspiring local businesses, particularly after the pandemic left so many establishments struggling to get back on their feet.

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In this small-business feature, we’re highlighting Source of Coffee, a family-owned coffee house that specializes in espresso crafted from organic coffee roasted in Arizona. They serve a variety of teas, luxury chocolates, sodas and homemade lemonades. Source of Coffee stands out in Willcox, Arizona, due to the European model it follows and its quaint coffee house features. Owners Benjamin Morgan and Dana and Debra Suorsa say the location stands out against the other quick coffee shops in the city as it doesn’t have a drive-through, but instead encourages visitors to settle in and play a game of chess or read a book by the fire. The coffee shop prides itself in being a destination and giving back to the community by hosting free events and bringing in other local businesses for its on-site farmers market. Here, we speak with the owners about how their business got started, how inflation has impacted them and what advice they have for future business owners.

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Was there a particular moment or experience that inspired you to start your business?

When Dana and Debra first set out to start a coffee shop, it was more because of a vision for the space we have here rather than, perhaps, a lifetime ambition. Dana’s love of architectural design for purpose, Debra’s knowledge of high quality, local ingredients, and the chance availability of whole milk from a new, small herd dairy in the area all came together at the right time.

What did you take from past experiences or jobs that you knew you wanted to be a part of your new business?

Benjamin has always worked in or very close to the hospitality industry. Be it bussing tables at restaurants or marketing larger brands, the rounded experience has started to bring structure to the Source. It has meant that we can focus on staff development and support, which is key for bringing value to a town. We are very intent on training high-quality baristas: the surprise of a visitor when they realize our small city can make a delicious espresso is almost as good as when one of our younger staff …….


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